According to our understanding, last week, the sale volume of the "VIP Shopping Night" in the Oriental Department Store reached over 9 million RMB and set new historical records.

Nanjing's Golden Eagle absorbed the sales strategies of foreign well-known stores and decided on the two weeks before Christmas day as their sales warm-up period. They stimulated the consumers' desire through sales promotion.

According to our understanding, Dayang Department Store also planed sales promotion activities in recent days. They will postpone the sales time to 2 o'clock at night during this special period.

Insiders analyze that in America and Hong Kong where commerce is mature, the sales volume of the two months leading up to Christmas day accounts for over 1/3 of sales for the whole year. Now the high end consumers in Nanjing have started to accept the consumer time of Christmas day. International brands have also started to cater to consumers.